Oct 05 2010
Kayotics Skimboards And Lifestyles: Positioning
Position in Consumers Minds
As the skim boards industry began to evolve Kayotics skim boards established themselves as one of the first new-era company’s who changed the face of the sport. Specifically with the combination of surf culture, “smooth rail-riding” of snowboarding, and the “pop” aspect of skateboarding they positioned themselves as a leader in a legitimate action sport industry. Essentially they differentiate themselves from other company’s by making a priority out of pushing the limits of what is possible in the industry, therefore displaying themselves as a front-runner in the industry. Additionally in relation to its brand name, Kayotics takes great initiative in positioning themselves as pioneers in developing skim board culture. Moreover the uniqueness of “Kayotics Skim boards and Lifestyles” brand name contrasts the simplicity of competitor’s names such as DB skim boards (dashboard skim boards), whose uncreative name derived from their hometown beach and additionally falls victim to the no-name trap.