Oct 06 2010
SOCIAL MEDIA AND ENERGY DRINKS
As a craze for energy drinks ahs emerged in the last 2 decades, numerous consumers have turned to such products as an alternative to the natural energy source of coffee. While the consumption of coffee is still high, more and more people have turned to energy drink products like monster or red bull. However with an increase in consumption, the community began to question possible healthcare issues, in correspondence with these products. Research findings were soon posted all over online articles, blogs and forums which enabled consumers to discuss the numerous healthcare effects of such products. Websites such as globalhealingcenter.com note these negative effects and allow users to bash energy drink companies by discussing their product’s negative side effects. Undoubtedly this bashing proves to be bad for business. In this way social media has harmed this particular industry, and could possibly decrease the demand for their product. However while there is little way for company’s within this industry to counter these negative remarks, the energy drink companies can still utilize their promotional strategies, and rely on consumer addiction to keep them afloat.
http://www.globalhealingcenter.com/natural-health/the-health-dangers-of-energy-drinks/