Oct 28 2010
Baseball Cleats and Consumer Behaviour
After today’s class I realized the numerous and collective decisions that we as individual’s make when purchasing products. While I had previously been introduced to consumer behaviour in economics, this lesson broadened my perspective on the topic. Certainly this concept is highly important in our decision making process, therefore even more important on the marketing and market research side of business. As a result I began to recall recent purchases I had made in the past, additionally considering my underlying reasons for these specific purchases. In considering a purchase I made last year on a pair of baseball cleats I decided to analyze my overall reasoning motives behind the purchase. While a cultural level perspective virtually had no say in the decision, social and personal preferences were determining factors. Considering a social influence the majority of my teammates had already purchased a pair of Nike Hurricane cleats, and seemed quite content with their decision. However on a personal level I felt I need something different and unique. In the end my personal preferences landed me on Jeter Jordan’s, whose product backing by Derek Jeter, sleek style and unbelievable comfort sealed the deal.