Nov 30 2010
Communication Efficiency
Class 16’s lesson was very interesting. Particularly after having learned a fir amount of supply and demand in economics, it was quite interesting to view its real world applications. Additionally the overview of production, specifically for Zara was one which thoroughly represented an efficient business, who accurately forecasts consumer demand. While the lecture was highly intriguing, it additionally allowed me to apply concepts to a company that I worked for over the summer. This company is called Kayotics skimboards who is also my sponsor. My duties included the handling of shipping orders, online and to retailers as well as picking up inventory. While this employment was just only for a few months I noticed several flaws in our distribution and ordering process. Firstly, we underestimated the demand for our ‘”tractics” series of b
oards, resulting in unfilled orders. Additionally by the end of the skim season we had numerous boards which were leftover, and ended up in stockpiles. However this was the least of our issues. Undoubtedly the inefficient communication between myself and sales staff was the most dominant, which resulted in several misplaced orders. Certainly through forecasting and efficient communication these issues will be resolved for the upcoming skim season.