Matthew Morrow's blog

Since I was young I have always considered board sports to be an integral part of who I am. From cruising down my first slope at the age of 10 to riding the icy waves of Tofino for the last few summers I have found in increasingly

 remarkable what B.C.’s west coast has to offer. However, it was not until recently that I came to realize the detrimental effects that man is having on this place that I have come to love so much. After having been exposed to Sitka surfboards, a company whose roots have sprouted from our very own west coast, it was made apart that our beautiful landscape is being threatened. While the company was forged on the basis of promoting socially responsible behaviour for our environment, their blog come nothing short of enforcing this ideal. Specifically, after having first explored the sit for clothing, I came across a particular blog post promoting a film event to raise awareness about B.C.’s Great Bear Rainforest. Immediately I clicked the link which redirect me to a Sitka feature called Tipping Barrels that features a “unique combination of surfing and environmental journalism” (Sitka, 2012). The film perfectly portrays the beauty of B.C.’s coast, its possibilities, the threats it faces and the initiatives that must be undertaken to ensure its safety. Undoubtedly, after having discovered this film, via Sitka’ss blog the company further rooted its unique position and message over its competitors in my mind industry. Therefore, I conclude that through this company’s unique blog marketing they have been extremely effective in not only emphasizing the importance of sustainability, but aligning themselves with a movement/initiative which will certainly gain them leverage in consumer minds.

Please watch the movie, it is a remarkable piece of film with great shots of surfing and our beautiful province!