Matthew Morrow's blog

After having read several classmates’ blogs, I came across a familiar post one of which reflected an image revealed to us by none other COMM 290’S own Brian Graham. While the image initially enticed me I was more intrigued by my cl0ass mate, Andy Mao’s reflection on apple’s ongoing marketing tactics. The post itself reflects how successful marketing can be in taking the simplest idea and developing continuously to provide customers with a product/product line unlike any other. While apple has maintained its position at the forefront of consumer technology innovation, its success lies not with the creation of original ideas but rather in the identification of other original ones to allow for the creation of its own innovative products. As best time seller Malcolm Gladwell mentioned at a conference I attended, Apple has been able to be so successful through “tweaking” new technologies to make them consumer friendly and provide the utmost simplicity. Take for example the iPod. This mobile music device was certainly not the first of its kind. However by taking this initial idea apple was able to provide consumers worldwide with a product unlike any other, whose vast storage capabilities, sleek design and transportability has provided more value to customers than any other mp3 on the market. While this product has certainly gained position in the mobile music industry, apple marketers have been able to continually maintain and dominate the market by taking the original iPod and extending its line to develop products such as the iPod Nano and shuffle with simple if not minute changes. Undoubtedly Apple has shown the marketing world that success lies not only in creation but also in “tweaking “original ideas and innovations.

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