Month: October 2010

This kid is a die-hard pepsi fan!

Perhaps a little unwisely, this Pepsi commercial seems to align a little too closely with its competition, who they identify as Coca-Cola. The problem with acknowledging who your competitor is in this manner is that it reminds the viewer that there is an alternative to Pepsi. Pepsi is spending advertising money to promote their company, no Coca-Cola as well. But this commercial is just another in a string of campaigns that directed against each other. This on-going feud between Pepsi and Coca-Cola has certainly not lost its spark in my mind, and with the ingenuity of those individuals creating commercials like these, I can’t see a time in the future when these bitter ads die out.

High Life 1 Second Commercial

For my first post, I would like to show you a commercial that I’ve remembered for a few years now, as one of the most memorable Superbowl commercials. Of the endless beer advertisements, that are usually hilarious, this one was not up to the calibre of the companys’ competitors commercials. Out of context, if you were to see this commercial in the breaks between the football game, you wouldn’t have even noticed the commercial. Miller High Life’s competitors paid the astronomical rates for the airing a commercial during the Superbowl, for multiple 30 second segments; Miller High Life paid for 1 second. The success of this advert, in my opinion, is due to the fact that they had previously launched a campaign over the radio featuring the loud, belligerent man promoting High Life Beer. By the time of the Superbowl, most people were familiar with the voice behind the campaign. This man yelling “High Life” for 1 second during the most watched television event in North America had an enormous payoff.

How do women put up with such childish behaviour??

We all feel like kids sometimes, and as adults, we sometimes talk about what we wanted to be as kids. I was obsessed with being an astronaut, others firemen and other noble community figures. At least for people like me who grew out of their childhood passion or never realized them, we can still have a dresser stocked with Heineken beer.

This commercial has certainly identified its target market here, appealing to men who have conformed to societal customs but looking for that boyhood dream escape from time to time. In my opinion, the element of comedy serves to remind the watcher to not forget about the childhood dream we all once had, hinting that Heineken may be the source of that dream….. I didn’t say beer commercials had a positive message to convey.