“HIGH LIFE!”

High Life 1 Second Commercial

For my first post, I would like to show you a commercial that I’ve remembered for a few years now, as one of the most memorable Superbowl commercials. Of the endless beer advertisements, that are usually hilarious, this one was not up to the calibre of the companys’ competitors commercials. Out of context, if you were to see this commercial in the breaks between the football game, you wouldn’t have even noticed the commercial. Miller High Life’s competitors paid the astronomical rates for the airing a commercial during the Superbowl, for multiple 30 second segments; Miller High Life paid for 1 second. The success of this advert, in my opinion, is due to the fact that they had previously launched a campaign over the radio featuring the loud, belligerent man promoting High Life Beer. By the time of the Superbowl, most people were familiar with the voice behind the campaign. This man yelling “High Life” for 1 second during the most watched television event in North America had an enormous payoff.