Think about how many people you know who drink coke? Do your parents drink coke? What about their friends? Personally, I have elder family members that were avid Coke fans, and have always seen Coke as a product consumed by all kinds of people. I’m beginning to realize that more and more, young adults and children will drink Coke at lunch, or in the morning. When I see my parents drink Coke, it is certainly once in a blue moon. I think Coke has realized their target segment and have established a marketing strategy directly related to that segment. In a generation where video-gaming has captivated the minds of teens and young adults alike, captivating this segment can be understandably difficult. This commercial, featuring the theme of the grossly violent video-game, Grand Theft Auto, shows the viewer a peaceful side of Coke in a growingly violent generation.
Drink Coke, and you will have a good day! This message will sell anyone, the problem is to get people to believe it.