Month: December 2010

http://soda-pops.blogspot.com/

(This blog is a response to the outside blog linked above)

As the blogger has noted, Coca-Cola has certainly reached to new levels in terms of ingenuity. Perhaps due to the futuristic design and public perception of the new product, the company could in fact increase overall brand awareness. I think in addition to this point, it is important to realize that providing a place to dispense all of its various products and flavors with easy access to the public, the company can gain recognition for the various relatively unknown brand flavors. The company has realized that there is no market for an outlet (such as Starbucks) serving their various drinks, and so have automized it and placed the product in the workplace, restaurants, etc.

There are very few people who enjoy their scotch, and coming across someone who appreciates scotch is few and far between. I believe that the Jameson scotch brand has certainly realized that they have a very small market segment. In particular, they predominantly consist of older, wealthier males; but that is not to exclude females. Personally, I know few women who drink scotch, but there is a market. The market perception of scotch is, as portrayed in this commercial, that it is a rugged man’s drink. Branding their product around this ideal, the Jameson scotch brand has built a very loyal and profitable market segment.

https://www.vista.ubc.ca/webct/urw/lc5116011.tp0/cobaltMainFrame.dowebct

Response to Kevin Tseng’s blog on Old Spice,

As Kevin has noted in his blog on the recent viral advertisement campaign, there is something to these advertisements that captures the imagination. The viral campaign has gained an unprecedented level of media and societal attention. Perhaps this is due to their marketing strategy, and their ability to determine and reach their target market segments. Despite their excellent marketing strategy, the best kind of advertising is passed on by word-of-mouth. Social network sites such as Facebook and Twitter have had millions of hits regarding the campaigns, and as such, they have reached international media attention. There is no way that the Old Spice company could have done this through intensive marketing strategies.

Check out the youtube link, and you’ll see what I mean.