https://www.vista.ubc.ca/webct/urw/lc5116011.tp0/cobaltMainFrame.dowebct
Response to Kevin Tseng’s blog on Old Spice,
As Kevin has noted in his blog on the recent viral advertisement campaign, there is something to these advertisements that captures the imagination. The viral campaign has gained an unprecedented level of media and societal attention. Perhaps this is due to their marketing strategy, and their ability to determine and reach their target market segments. Despite their excellent marketing strategy, the best kind of advertising is passed on by word-of-mouth. Social network sites such as Facebook and Twitter have had millions of hits regarding the campaigns, and as such, they have reached international media attention. There is no way that the Old Spice company could have done this through intensive marketing strategies.
Check out the youtube link, and you’ll see what I mean.