This blog marks a return to the original theme of my blog, alcoholic marketing. I believe this commercial to be somewhat confusing and not very amusing. It features absurdly dressed historic sugar plantation owners and loud explosions, but the point of the commercial is somewhat misconstrued. “The thinking man’s rum,” as the man states, shows no connection to destroying an alligator. But, perhaps that is the point of the commercial, which serves to offend the regular consumer of rum. In researching this commercial, I found that it also raised some controversy over the portrayal of animal cruelty. While this is unfortunate and I can sympathize with the producer of the commercial, as a marketer, you must be incredibly responsible in the messages that your commercial conveys.