This series of John Smith beer commercials extend the premise of this blog. The intent of this blog, however, was to offer a perspective on beer adverts in international countries. I don’t believe that John Smith’s is sold in North America, but in the U.K., the product has established itself as one of the most competitive products on the market.
The company launched this campaign of commercials approximately ten years ago (don’t quote me on that one), in order to establish brand awareness in the British community. The commercials are evidently targeted for that particular market segment, as they have designed a personality for their brand. The product has a face behind it: that overweight, single, caring father who enjoys himself a good time. Having said that, what part of the Western world does not relate to that kind of branding on a certain level?