How do women put up with such childish behaviour??
We all feel like kids sometimes, and as adults, we sometimes talk about what we wanted to be as kids. I was obsessed with being an astronaut, others firemen and other noble community figures. At least for people like me who grew out of their childhood passion or never realized them, we can still have a dresser stocked with Heineken beer.
This commercial has certainly identified its target market here, appealing to men who have conformed to societal customs but looking for that boyhood dream escape from time to time. In my opinion, the element of comedy serves to remind the watcher to not forget about the childhood dream we all once had, hinting that Heineken may be the source of that dream….. I didn’t say beer commercials had a positive message to convey.