Coca-Cola Company appears to Care about the world. It has many different “corporate responsibility” projects ongoing, and has already completed many more. Most of these projects all have one similar goal – to benefit the environment. Of course, as one could see from the Article “The Social Responsibility of Business is to Increase it’s Profits” by Milton Friedman, though this benefits the environment it does not benefit the consumer, nor does it benefit the Coca-Cola employee. These statements beg the question – If these social projects do not help the Coca-Cola company, then why do they continue doing them?

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Milton Friedman might answer, “Coca-Cola should focus on making money, not the environment!” However, a less radical person would look deeper into the issue. Coca-Cola company would not continue to do this if it had no benefit. The benefit from these programs comes in the form of marketing. Coca-Cola is not just doing these projects, but promoting them through their website, and Twitter online blog, http://twitter.com/#!/cocacola_ca. This blog not only updates users on what Coca-Cola is doing, but also on how it helps the environment! In Tique’s blog She shows how Barrack Gold (Figure 2) has a bad image because of their lack of Corporate Responsibility. These are the sorts of scandals avoided by Coca-Cola through their environmental campaign. According to Nathan’s blog the travel term Thompson has also been taking flack for being “unethical” in the workplace. These are all problems Coca Cola avoids with its Corporate Responsibility.

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