Wow, I was surprised when I read this article which said that 70% of US moms who uses mobile network, had shopped using their smartphone or tablet. I always thought that students should make up most of the online shopping segment and moms would rely more on in store shopping and finding deals through newspaper, magazine and TV ads.

This would definitely benefit retailers such as Best Buy, which I am studying for the marketing plan assignment,  that have invested in mobile marketing and e-commerce. They will be able to capitalize on their advantage and increase their sales versus competitors like Walmart and Target, that have not invested in one.

Mobile and online shopping is definitely going to be the lasting and growing trend, especially if they are becoming more familiar and popular to moms. As more people live a fast and busy lifestyle, there will be more demand for virtual shopping due to its convenience. It is a solution to both busy consumers as well as dying retailers.