BlackBerry Ltd (BB) is currently in a serious financial situation which has forced them to look to sell their company to those who are interested. As of today, their stock has fallen 35% this year and they’re currently trading 95% off their 2008 peak stock prices. Fairfax Financial Holding’s (FFH) have produced a bid for BB at $9-a-share. BlackBerry’s market value has dropped to $4 Billion after they fell 0.4% to $7.70.

Currently, BlackBerry Ltd’s smartphone has grown less and less popular. The lack of popularity of the BB smartphone has been partly due to a significant rise in popularity of Samsung, who now control 32% of the smartphone market, and a continuing popularity of Apple, who control 14% of the market (which is actually a drop). BlackBerry has had serious competition on the Market, and despite being popular to begin with, have found themselves struggling against the likes of Apple and Samsung, who continue to be two of the most popular smartphone brands on the market. BlackBerry has altered their marketing strategy various times to try and compete but unfortunately have not managed to breakthrough the ‘invisible barrier’ that’s kept them in the position that their in.

With a successful change in strategy, BlackBerry could find themselves competing with the most successful of smartphones again, but as their stocks continue to decline, and the company itself continues to lose money at a rapid rate, decisions will have to be made quickly before they find themselves in a much worse position than their in already.

http://www.bloomberg.com/news/2013-10-04/blackberry-drop-reveals-biggest-discount-of-north-american-deals.html