Image Is Everything

 

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Some of the many injustices Oxfam is trying to solve.

Oxfam is a charity that works for global change, the elimination of poverty, the end to injustice, and wants equality for all. It helps people in over 90 countries and affects millions of lives. Recently, however, its income from fundraising and shops has fallen by over £18 million in the last year.

Mark Goldring, the chief executive, believes that it’s due to a lack of knowledge; volunteers and customers don’t know how their money is being spent. He said, “We need to show both the volunteer and the customer a bit more about the difference [their contributions] make day to day”.

People like to know what value they are getting for their donation. The charity needs to have a strong image as well as be very specific on where and how their money is being spent. The public needs to be reminded, even in these tough economic times, that there are people worse off than they are and that they can make a huge impact in lives of people either in their neighbourhood or across the world.

Picture- Oxfam

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