Urthecast, a company started by Sauder graduate Wade Larson, has their high and medium resolution cameras en route to Kazakhstan from Moscow. The two cameras passed their second and final test and completed one of the finale steps before the launch to the International Space Station in November.

Urthecast is making history. It will offer the first HD feed of earth available 24/7 online. In the past, potential consumers have been skeptical about this ambitious project. As it stands, the stocks are offered at $1.95 CAN a share (with less than 200,000 shares available). To make revenue it would offer collected data and imagery to private companies and governments, as well as make money through advertisements.

This project is impressive, and to see the Earth in almost real time-to see events as they unfold-would be amazing. The revenue streams of the company seem a little vague, but it offers a unique perspective of our world. It certainly has a point of difference, since the only way to get a better view would be to go up to the Space Station yourself.