You can’t fool Julia Lim. She knows a clever marketing ploy when she sees one. Thanks to the Super Bowl, a highly anticipated annual major sporting event, billions of dollars are made every year as businesses try to take advantage of the situational factor to influence consumer behavior. Manufactures get the super bowl logo on their packages, takeout restaurants and delis advertise their fan favourite game food (nachos, pizza, buffalo wings, subs…etc.) and retailers sell Super Bowl souvenir t-shirts, baseball caps and bumper stickers.

Of course, as Julia mentions in her blog, it’s the tv commercials (of all things) that really get people talking. “They actually look forward to advertisements during the game.” I can completely relate to her when she mentions having a facebook newsfeed  “full of people’s posts on advertisements during Super Bowl, and linking YouTube videos” I’d say that they’ve almost become as important as the football game itself. I find it amazing how much time and money some companies put into producing these commercials. However, it’s worth it in the end as so very many of them are rerun a countless number of times even after the game has ended. Super Bowl commercials can be quite memorable and exciting, really causing a consumer to move towards the affective stage of a product where positive attitudes are reinforced.

Here’s a Youtube Video of some of the funniest super bowl commercials of 2013. Enjoy.

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Super Bowl gear, souvenirs, game food, and electronics will certainly continue to be produced as long as the positive reactions toward them and the game itself continue.

Picture:  SOURCE