Monthly Archives for November 2013
Batkid – Too heartwarming to be seen as a viral marketing campaign
Can u imagine how far BATKID goes? I will tell you from my personal experience that I actually see this post being “retweet” hundred thousand times on Sina Weibo- The Chinese Twitter ! Just in case u have’nt heared of … Continue reading
Mobile Message App’s Monetization Strategy- What Wechat can learn from Line & KaoKao Talk.
As a loyal wechat user, I have noticed two recent move of wechat. One being starting to offer paid stickers( emoji). Secondly, The Tencent group (Wechat’s owner) has announced that they will be charging annual fee for the wechat official … Continue reading
Some thoughts on Google ‘s Newly Launched Product – Google Helpout
Google launched a new service online called google-helpout, a new way to get and give help over live video on Nov.4th. According to google, their goal with launching the helpout is to simply provide a convenient and efficient web platform … Continue reading
Double 11 Online Shopping Festival in China – Part 2
In this post I will mainly focus on discussing how social media contribute to the rapid growth of sale record in just 2 years for the double 11 festival. I will first share my personal experience of how social media … Continue reading
Double 11 Online Shopping Festival in China – Part 1
Every Nov.11th is an untraditional festival among young generations in china, which we called Single’s Day. It’s because novermber.11th is the only day in a year that have four 1s – 11.11. The single’s day is a representative product of Chinese … Continue reading