Category Archives for Comm464
Batkid – Too heartwarming to be seen as a viral marketing campaign
Can u imagine how far BATKID goes? I will tell you from my personal experience that I actually see this post being “retweet” hundred thousand times on Sina Weibo- The Chinese Twitter ! Just in case u have’nt heared of … Continue reading
Mobile Message App’s Monetization Strategy- What Wechat can learn from Line & KaoKao Talk.
As a loyal wechat user, I have noticed two recent move of wechat. One being starting to offer paid stickers( emoji). Secondly, The Tencent group (Wechat’s owner) has announced that they will be charging annual fee for the wechat official … Continue reading
Some thoughts on Google ‘s Newly Launched Product – Google Helpout
Google launched a new service online called google-helpout, a new way to get and give help over live video on Nov.4th. According to google, their goal with launching the helpout is to simply provide a convenient and efficient web platform … Continue reading
Double 11 Online Shopping Festival in China – Part 2
In this post I will mainly focus on discussing how social media contribute to the rapid growth of sale record in just 2 years for the double 11 festival. I will first share my personal experience of how social media … Continue reading
Double 11 Online Shopping Festival in China – Part 1
Every Nov.11th is an untraditional festival among young generations in china, which we called Single’s Day. It’s because novermber.11th is the only day in a year that have four 1s – 11.11. The single’s day is a representative product of Chinese … Continue reading
Armani Perfume SI Instagram Marketing
One of the intagram campaigns I love most is the one Armani made for its new perfume Si. There are a increasing number of brands that are currently using instagram as their marketing channel, among them, many already started to … Continue reading
What marketers can do about Showrooming
I recently read a news article about how target trains bull-eyes on showrooming. Target has taken many strategic actions to react to this increasing phenomenon, such as starting to provide in store wifi, rolling out in-store pick up of online … Continue reading
Wechat Marketing
What is Wechat? WeChat is a mobile text and voice messaging communication service developed by Tencent in China. It provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. … Continue reading
Twitter Vs. Weibo
Sina weibo is currently the hottest microblogging service in China now. Sina weibo has grown rapidly in the last few years, growing its user bases from 0 to more than 140million users in the first 2 years, and it is keep … Continue reading
Instagram Marketing – learn from Fortune 500s
As the social media channel continues to mature, businesses are now trying different ways to connect with their customers online beyond Facebook, Twitters and in different ways. Nowadays, Instagram is becoming increasing popular among marketers. The stat shows that among … Continue reading