Michaela Quinn's Blog

Coca-Cola recently launched a new product called Coca-Cola Life, in order to keep up with the current health trends. Ariel’s blog post talks about this new product and current consumer opinions. I agree with her when she says that this new drink is very misleading to unknowledgeable consumers. I understand Coca-Cola’s need to launch a healthy alternative to appeal to more markets, as pop sales have been constantly decreasing for the past decade. So, the constant decrease in sales plus the jump in health consciousness has caused Coke to reevaluate their approach and begin experimenting. It…read more