Michaela Quinn's Blog

Coca-Cola Deceives Customers

Posted by in Business Ethics, Marketing

Coca-Cola recently launched a new product called Coca-Cola Life, in order to keep up with the current health trends. Ariel’s blog post talks about this new product and current consumer opinions. I agree with her when she says that this new drink is very misleading to unknowledgeable consumers. I understand Coca-Cola’s need to launch a healthy alternative to appeal to more markets, as pop sales have been constantly decreasing for the past decade. So, the constant decrease in sales plus the jump in health consciousness has caused Coke to reevaluate their approach and begin experimenting. It…read more

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Starbucks’ Sustainability and the Stakeholder Theory

Posted by in Business Ethics

Business ethics has come to the forefront of business concerns today, especially the ethical practice of becoming a more sustainable company. In the news lately, Starbucks has announced their first sustainability bond. There are many benefits to becoming more sustainable as a company that benefit all stakeholders, in turn creating a successful business according to Freeman’s Stakeholder Theory. Starbucks, as an example is satisfying all their stakeholders, by creating a common interest and value return with their new sustainability bond, while doing what is ethical. The CEO, Howard Shultz, benefits…read more

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