“Be Stupid…?”

The clothing brand Diesel’s “Be Stupid” ad campaign is stupid.  They are marketing themselves and their clothing by putting quotes like “stupid is spreading” and “think less. Stupid more.” In bold letters.  It simply doesn’t make sense. These advertisements are in my opinion putting a damper on both their company and therefore their sales.  If I were to relate this to class and talk about this campaign and the 4 P’s, one of those P’s is promotion.  From seeing these ads around, diesel is promoting themselves as stupid? Is that really in their best interest?  I’m not even sure who their target market is with this campaign.  Are they implying that our generation is stupid? 

In my opinion, I think this marketing campaign is beyond being a smart ad campaign.  I have seen these advertisements much too often and every time I look at them it makes me turn against buying their product.