Relating to Further Personal Analysis

Today’s morning, about 10 a.m. PDT, Tim Cook, Apple Inc’s ECO and his team launched the new generation of iPhone, specifically, the “iPhones” in California, U.S. These two models, which are now named iPhone 5s and 5c, did make another historical mark on the Apple Company, just like when Jobs introduced the 4th generation of iPhone about 4 years ago. But for this time, the situation might be a little bit different…

“Market Share vs. Innovation, unlikely to gain them all.”

  iPhone 5c, a “Cheaper” model, designed primarily for those countries that Apple has not gain dominance in, now comes in 5 different sets of colours and an individually purchased case (6 colours), as well as an unexpected price. An survey just before the launch shows that more than 50% of consumers would expect the price to be less than 400 USD, while the situation is, 199 dollars more. Now with the starting price at almost 600 dollars, would that be really possible for Apple to gain more market share in the targeted countries, namely China and Brazil? Not likely, I would say.

  Clearly, consumers are not the only unsatisfied group, “The iPhone 5C is the most inscrutable Apple release in years. Let’s try to crack the code, shall we?” said by readwrite shows all the concerns and questions towards this new “Not-Quite-Cheap” iPhone. How can the price be so high and still want more market share in such a country like China? Is that really worthy for paying 600 dollars for a “carefully crafted” polycarbonate (aka plastic) “cheap” version of iPhone? Will the market respond positively to this “innovative act” of Apple? Only the market itself can give the answer to that.

Address for the official intro video:

iPhone 5c: http://www.apple.com/iphone-5c/videos/#video-product

Launch Live Stream: http://www.apple.com/apple-events/september-2013/