I’m going to begin my first blog post by linking to a really great ad campaign that started at the end of last year. The concept is very simple, but the ads really connect with the viewer on an emotional level as well.
When I first saw these Google ads there were just 3 Youtube videos that connected Google searches to real life situations, but now they have expanded the campaign to allow users to make their own versions of the ads. By doing so they are not only marketing Google search, but also promoting the use of Youtube: another one of Google’s services.
You can view the original ad below, or click here to view the full ad campaign.
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