I’ve collected a couple great ads this week to highlight some of the advertising concepts that we discussed in class. Many tech ads fail to break through the clutter into people’s awareness, let alone get them interested, but the ads below do a great job of both, by being creative and unique. Furthermore, they are effective at creating desire for the products they feature, and spurring consumer action.
This is an older ad, but it is an excellent example of a reminder ad. It features the recognizable hill from the original Windows XP wallpaper, but adds a man mowing the lawn and a small Norton Systemworks logo in the bottom right. The ad immediately caught my eye because it was something so familiar, and gets its point of taking care of your computer across very effectively.
This is a great example of an ad employing a very targeted pull strategy. It speaks directly to athletic individuals who like to bike, reminding them that the iPod Shuffle is a great device to exercise with.
This ad is both informative (it definitely gets the point across that the Google Chrome browser is fast) and creative. It gives the viewer a good reason to try out the browser, and addresses an issue that many have with their browsing experience: that it is too slow.
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