As a frequent online consumer myself, I have decided to respond to my classmate Alfred’s post regarding the growth in the demand of products between the late night and early morning time span.
The innovation of technology grants effortless access for individuals. Whether we like it or not, consumers are getting lazier. Why would one go to a store if they can simply type in a link on their browser at any time of the day and make a purchase? Personally, I’ve had incidents where I have talked myself out of going to the store to buy a product due to the lack to time I have during a given day. This is one of the “pains” that brands can integrate and relieve. Like Alfred stated, “burnt out parents” tend to complete their online shopping for their children during late nights after work when their kids tend to be asleep.
As explained in my classmate’s article, expanding hours is an effective idea. However, to reduce costs, companies must take advantage of the online channel. Essentially, it is crucial for companies to add an addition channel and revenue stream where shoppers can purchase their products online in addition to the store or else they will not grow with the economy. This is why video stores are rapidly shutting down. People are naturally using online resources instead and in order for a company to continue to stay in business, they must address customers’ mindsets and how they rapidly reshape.
Works Cited:
Picture source: http://zarrtech.net/the-ins-and-outs-of-the-online-shopping-experience/