From class 6, we learned about the importance of positioning. It’s important to be the first one entering the market because it builds up the reputation and it often leads to great success. For example, the McDonalds was the first who created the idea of fast food restaurant. Their efficiency in producing food for customers immediately leads to their great success. They attract a lot of customers because of their reputation. Now they have restaurants all over the world and they are still in the leading position, although they have many competitors that came after them.
