After taking COMM101 last year, I have a brief idea about Marketing. Now I finally get the chance to learn more in depth by taking COMM296. From the very beginning of this course, I’ve leanred that marketing is not solely about advertising, it’s about creating values for customers and building relationship with them. The better companies know about their customers, more values can be created for them; thus, the more companies can get in return.
Corporations have to go through a lot of plannings and strategies to achieve their goals. Before they can advertise a product, they have to know what the market is. There are many different way of segmenting the market, for example, by age, gender, occupation, geographic regions, etc. By knowing who their customers are, companies can came up with a plan about how to position themselves in the market. In nowadays, Internet has become a very important source of information for a very large group of people. Many times our information are gathered online by companies so that they can know what kind of advertisement to put on your websites. For example, the following picture is an advertisement I saw on my facebook page, which clearly shows that they are aware of that I am a student.
There are many interesting concepts in marketing. I am really looking forward to learn more in this class and I think it will be really helpful knowledge for my future.