Comment on Influential Marketing Blog: “Audubon Society Promotes Happy Bird Watching, Not Angry Bird Tossing”
The Audubon Society has created a game called “Birding the Net”, where people can see and capture birds on their computer screen when they are browsing through websites such as the Discovery Channel. “Clicking on the birds will direct the viewer to the Audubon Facebook page where everyone can trade and collect bird cards.” It’s targeting people who enjoy seeing the nature and birds as a kind of lifestyle. It gives them opportunity to enjoy the bird watching experience on the computer screen, for many people do not have the time to go out to the nature. The Audubon Society uses social networking sites such as Facebook and twitter, where people can easily share their links or their cards with their friend. Also, as in the Influential Marketing Blog, the game is linked with a Hollywood movie “the Big Year” is coming up. It draws attention from the audience of the movie to participate in this online social game, and then find out about the Audubon Society.
More Sources: http://inhabitat.com/audubons-birding-the-net-social-media-game-brings-competitive-birdwatching-to-our-fingertips/