“Apparently there is nothing that cannot happen today.”

– Mark Twain

McDonalds- what does it make you think of? For some people comfort, for others convenience, for me I think of too much fat and horrible neon lighting. This is why I was completely astounded to hear that McDonalds will soon be hosting weddings at their fast-food outlets. Kong Kong will be the first city in the world to host these ‘take-away’ nuptial packages starting early next year.

Why would anyone want to host their wedding at the quintessential image of consumerism and superficiality? Well the wedding package is designed to attract either those who choose not to follow traditional wedding protocol, or those who absolutely love the restaurant. For them the idea of a McDonald’s baked apple pie wedding cake (which consists of single-portion take out boxes stacked one on top of another), and a special wedding dress made out of party balloons is appealing.

By hosting weddings, McDonalds is diversifying its product mix, and extending its product line of events that can be hosted at the restaurants. The question is, how successful will these wedding packages be? Will people continue to make use of them as cheap and fun ways of saying their vows, or will they be a fad that will pass quickly once the publicity hype is over? We will have to wait for January next year to se the public’s reaction.