Amelia's Marvelous Marketing Blog

I couldn’t resist one last post with five of the most creative adverts I’ve seen. I really appreciate an advert which is well thought out and shows a true artistic flair. These are some which I feel do that: https://www.youtube.com/watch?v=cgOIvmM1-U0

So the end of the semester is upon us and I must bid a sad farewell to UBC and Canada. Its has been an enlightening, challenging and growthful time. It is the end of many an era- Tim Horton coffees to get me through 9 am lecturers (although maybe it was the 30 minute queues […]

When I think about marketing, I often think of major companies with big goals, complex strategies and formal promotion. But because of this course I’ve seen its far more than that- it applies to everyone and every business- not just those focussed on profits. Before leaving home to come to UBC, I was lucky enough to […]

I was very inspired by a phrase I saw quoted on my favourite marketing blogger’s site. Its said “Usage is like oxygen for ideas.” Originally written in a post by Matt Mullenweg on his blog page called Matt, unlucky in Cards, in which he discusses how you can never fully anticipate how an audience is going […]

This is an old advertising campaign which started due to the rivalry between Audi and BMW. Both car companies, although similar in many respects, target different consumers by employing different marketing mixes. Both companies appeal to consumers wanting semi- luxury or luxury vehicles, but strive to create different brands and status through their marketing mix and […]

A business has to be involving, it has to be fun, and it has to exercise your creative instincts. – Richard Branson More and more often I am seeing companies using games as strategies to encourage user participation with their product or service. This fun element to a brand ultimately results in  sales and greatly […]

“Apparently there is nothing that cannot happen today.” – Mark Twain McDonalds- what does it make you think of? For some people comfort, for others convenience, for me I think of too much fat and horrible neon lighting. This is why I was completely astounded to hear that McDonalds will soon be hosting weddings at […]

At the beginning of the week I got a message from a friend in South Africa who had been studying in the library until 10 pm. On their way out they came across a band of lively, loud Red Bull promotors who were handing out free samples of the new Red Bull product line, the […]

I have never really thought about what positioning means– I hear the word thrown around in business conversations and blogs, lectures and adverts, but I just always assumed it meant the actual physical position of a product. Lightbulb moment of note when Tamar explained its actual meaning in class this week- positioning is not a […]

One of my favourite quotes about sustainability is that of the title of this blog. Moving from a fairly third- world country to a strongly first-world country it is more evident than ever- going green is a social trend that only the wealthy can afford. In Africa, marketing channels seem to based chiefly on the […]