Hyundai Motors, which is one of the biggest car corporations in South Korea, tries to improve its brand image, so it has been investing more in design and performance than before. Its efforts include hiring a car designer who previously worked in Audi, a well-known German automobile company that is popular among drivers who seek for sleek design. It began to increase its revenue and improve its brand image abroad, especially in US and China. For quite a while, Hyundai was famous and known as a low-end car company because it was mainly targeting at lower-income consumers. However, Hyundai have been changing its consumer target as it grew into a more luxurious brand with higher performance. Nowadays, Hyundai’s products have been awarded as one of the most safe and efficient cars in the world as well.
It just came up in my mind that in the future, people will be proud to drive Hyundai’s luxurious-looking cars.
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