Apple is one of the most influential company in the mobile industry. One of their most successful products is i-phone. Whenever i-phone is released in new version, it becomes a hot icon among consumers and a lot of people want to buy and want to use it.
Apple still makes profit ever since the first launch of its original version.
http://www.bbc.co.uk/news/business-12221931
Ever since i-phone has been huge success over the period, new business market has began to emerge.
People started to feel bored of the same style and the default design of i-phone, so they started to change into their own styles, such as changing its cover or consuming iphone accessories.
This phenomenon proves that apple had motived new markets to emerge. Markets featuring self-design or “tuning” has dramatically increased over the years along with the growth of iphone market.
Even Louis Vitton had customized its own iphone case.
I am also user of iphone since released latest version.
I did not understand why people could not stop obsessing about iphone when I used the regular phone.
Since I started to use Iphone, i am really satisfied to use the smartphone and I totally understand why people are cheered about this product.
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