Month: January 2011

Everyone knows that playing in stocks are risky. It can go up or go down, make you rich, or make you poor.  Many people do enormous amount of research to determine if and what stocks they are going to purchase. It is the company’s job to become known to these people who want to buy stocks. H&H did exactly this. They gave a certain amount of stocks, free, to rapper 50 Cent, and 50 Cent tweeted about the investment, and the stocks jumped from 10 cents to 39 cents. This made 50 Cent, approximately $8.7 Million in paper money. This is a clear example how a little marketing can go a long way and how this company reached new market segments. For this company, there marketing strategy was to get a celebrity on board, and as soon as they got 50 Cent, it cost them basically nothing, as all 50 Cent did was tweet his stock. Twittering is becoming an amazing place for basically free advertising, and also allows for global expansion and diversification. By using twitter you may be advertising to those people who wouldn’t usually, in this case, be buying stocks. The age group of people purchasing stocks may be different than the age of twitter users. As soon as you tweet, depending on how many followers you have, the word spreads immediately. You could be a thousand miles away from a person that is following you, and they still get the word. So, what does is Twitter going to lead to next? Is Twitter going to be the thing to follow, when choosing stocks? I guess only the future tells.

“Facebook is a social networking website that allows people, all around the world, to connect with their friends through photos, wall posts and private messages.” As I was multitasking; thinking and contemplating about how I was going to come up with something to write on my marketing blog while logging on Facebook to see who knows what, something caught my eye, a status update that one of my Facebook friends had posted. It was a “places” application status post. Beneath the status were “comments” and “likes” from not a lot, but a definitely a few people. Facebook is used for a multiple of different reasons. Some may use it to connect with old friends, some to keep in touch with family and best friends, and others, let’s be straightforward (everyone has done it) to “creep” your friends, or maybe not your friends, but your so called “Facebook friend.” Without doubt, Facebook has become a part of several people’s everyday lives. Updating your status doesn’t only let you boast about what you’re doing, or allow you to vent whatever’s on your mind, it allows you to share where you are. The application on the iPhone known as “Places,” allows you to “check in” to a restaurant or into a location (for example: Mikayla Chan is at Roger’s Arena). As you “check in,” your friends can also “check in” to the same place, and before you know it all your “Facebook friends” now can see where exactly you are on their “newsfeed.”

With this new application right at our fingertips, it not only to our advantage that we get to boast about where we are to our Facebook friends, but it also allows restaurants and businesses to have free advertisement and promotion. With this “Places” application it is allowing businesses to easily turn all types of customer’s, whether they are first time customers or loyal customer, into an advocate customer (a person who spreads the word about your product). Most people have over a couple hundred of Facebook friends, who knows how many people’s newsfeeds this post just popped up onto.