Month: February 2011

As Valentine’s Day comes and goes, but Blenz “red band” is still here, well atleast until the end of February. As my fellow classmate’s blog states, “(Blenz Red Band is) A way for single people to connect with other single people in the city.”

The Red Band is not only a service, but it also is a good.

The service is that it allows others to know that you are single and somewhat ready to mingle.  Therefore the service is something that you can’t grab a hold of. The service is variable, in the way that the quality of the service may vary. There may not be anyone coming up to you, or you just might meet your someone special.

The good, of the Red Band, is that to identify those who are single in the coffee shop, you can grab the “Red Band” and put it on as the sleeve of your coffee. Therefore, it is tangible.

“The Blenz Red Band” is a brand extension to Blenz. It is a new product that they are adding to their already existing mix. Blenz, claims to provide “Premium Coffe Beans, Exclusive Roasts, Unique and Exciting Beverages.” (www.blenz.com) Besides coffee and drinks, Blenz product mix now includes a matchmaking service.

So, in conclusion, is this going work? Will people actually be able to meet their someone special, through Blenz Red Band? I guess only time will tell, or maybe I should try out Blenz new brand extension and see if it this service introduces me to someone special.

Tiffany and Co. is famous for their distinctive little blue box carefully secured by a white, perfectly tied bow.  Tiffany & Co. has been my favorite jewelry store, ever since I received my first Tiffany’s necklace, when I was 13. For my family, Tiffany’s is purchased during special occasions, and milestones. Tiffany’s may be name brand, and some people may believe that if you wear Tiffany’s you have money. But in my case, I love Tiffany’s because of the design, and the background story of why I received it.

Segment: Higher income men, looking for an engagement ring for their special someone. Higher in come men, looking for a special occasion gift for their girlfriend, fiancé, or wife. Parents, looking for a special occasion piece for their child. Teenagers, specifically girls, wanting to buy name brand jewelry. Females, looking to buy themselves high-end jewelry.

Target: Men, looking for a special occasion gift for their girlfriend, fiancé, or wife.

Positioning: Tiffany & Co. Places adds in high scale neighborhoods, especially downtown Vancouver, where many Business professionals are working. In these adds, it is always the guy holding the Tiffany’s and the lady walking alongside. In these adds, everyone is dressed formally, and like they are “well-off.”

Using P&G’s Positioning Statement Formula: For up-scale males, Tiffany and Co. jewelry is a gift, which provides your special someone with magnificent jewelry to celebrate events and milestones, unlike Cartier, which provides only luxury goods.

Images: www.tiffany.com

Growing up hockey has always been a prominent part of my life. The first Canucks hockey game that I ever attended was when I was 2 years old, and although I have been to a multiple hockey games; my most memorable hockey game was last year when it was the Canucks vs. Penguins. In one word, why was it memorable? Crosby. When my brother came home from Waterloo University, he showed me this TV show that he was watching on Youtube. It was 24/7 Penguins/Capitals: Road to The Winter Classic. Most hockey fans tune in on this one game special, regular season game. This year’s Winter Classic was Pittsburgh Penguins vs. Washington Capitals. This was the first year they had decided to run a 4 program series on HBO, a documentary of how the two teams get prepared for this big game against two well known rivals, Sidney Crosby and Alexander Ovechkin, and some events that these two teams take part in.

Place – HBO cable TV, Youtube

Product – 4 episode series, that will lead up to the Winter Classic 2011. It is a documentary that follows the Pittsburgh Penguins and the Washington Capitals. Features two of the most well known Professional Hockey Players, Sidney Crosby and Alexander Ovechkin.

Promotion – Winter Classic is an event that happens once a year. Sports casters always mention it, when it comes around. Also, whenever the Penguins or the Capitals play games, they have the two all-star players, so it is always mentioned that these two players will head against one another, as the two rivals.

Price – free, as long as you have access to a computer and internet. Since it runs on youtube, it is highly accessible