Mar
21
Sears Canada Matches US Prices
Posted by: mikaylachan | March 21, 2011 | Comments Off on Sears Canada Matches US Prices
On March 19 and March 20, Sears Canada decided to match their prices with the prices in the US. With the increasing amount of people going to shop in the States, customer’s at Sears will not have to take the long drive down there to received better prices. Sear’s company objective is sales orientation, which is to maximize volume. They offer every day low prices, to maximize the amount of products they sell. But, with Sear’s Canada matching Sear’s America, they are somewhat focusing on competitor orientation, Sear’s America, being their competitor. Sear’s America is Sear’s Canada’s competitor because Sear’s Canada loses many sales to the Sear’s down in the States. Unfortunately, this deal of matching prices only lasts two days, which also is the start of Spring Break for many people.
This promotion-pricing tactic that is being used in the Sears’ case, is discounts and markdowns. This promotion is for a limited time, and it allows people to buy more products at a lower price.
Comments
You must be logged in to post a comment.