Sportsnet, previously known as Rogers Sportsnet is Canada’s
second largest sports broadcasting network behind TSN. Sportsnet is hoping that
their new name, a fresh TV set, new logo, and the launch of a new magazine will
create a stronger brand identity.

According to the Globe
and Mail article, Sportsnet conducted a marketing survey and results stated
that only 24% of people could identify their logo! The network realized the
magnitude of this issue and has worked towards solutions to strengthen their identity.
The launch of their secondary station (Sportsnet1) and magazine ‘Sportsnet’
are two key additions to their brand. This shows consumers that Sportsnet is
not a small network that works in the shadow of TSN. Moreover, a magazine in
stores and an extra channel will produce more buzz about the network which will
lead to more viewers.

Dropping Rogers from Sportnets name symbolizes Sportsnets
change from a young developing network into one which will compete with the top
networks. There final touch of a new slick logo completes the makeover. These
changes are genius with little risk. They aren’t changing what they produce,
rather they are changing how Canadians will identify them – a leading sports
broadcast station.

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http://www.bbc.co.uk/news/business-14921740

The discussions about climate change on our planet have
grown immensely over the past decade. Scientists concerns of global warming
have seem to hit home with everyone. Are ethics in business related to global
warming? Absolutely! Large corporations have the moral responsibility to ensure
they are practicing their businesses in as many environmentally friendly ways
as they can.  Consumers are mindful of
how products are built and their impact on the globe. The article discusses how
the Carbon Disclosure Project stated that large corporations are now sharing
their climate change plans and are implementing solutions to minimize their
carbon footprint. Data has shown that these companies are performing better on
the stock market. I believe we see this correlation because everyone wants to
reduce their carbon footprint and are more likely to buy from the ‘greener’
company. This is proven in the article when we read “Almost 60% of reported
actions to reduce emissions saw a payback of three years or less.” Businesses
models are changing because consumers want green products.  These models are working as many companies are
recovering the extra cost of going green in a relatively short time frame. It
seems as though going green is a win for all. Consumers feel confident in their
green choices and businesses are acting more ethical towards the environment
while still meeting their bottom line.

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