Sammie Chan’s blog post about a consumer who lined up for the iPhone 5 a month before its launch date provokes some interesting thoughts. There are some products, whether it is a movie premier, a bestselling book, or a new model of a fancy toy that will
cause consumers to line up for hours. The iPhone line certainly fits into this prestigious
category. However, I think it is silly to waste hours on end just too impulsively purchase a product which could be bought a week later line up free. Rob Shoesmith is exaggerating that point by waiting outside an apple store for a month awaiting the iPhone 5. I heard on the radio that 33% of consumers would purchase the iPhone 5 without even looking at it! That statement alone shows how the apple brand dominates our culture. Consumers need to wake up and realize their time and money can be spent much more effectively. Shoesmith is making this point while getting publicity for his app development firm as well as heaps of donated swag from companies sponsoring his stakeout. Genius!