Paying for expensive commercials and cheesy radio ads have
certainly been the norm of marketing. However, similar to the evolution of music
and technology, the tactics of marketing are evolving. Currently, large corporations
have a massive marketing advantage as they can afford expensive commercials to
pull customers in. While outbound marketing methods are still being used,
everyone is incorporating inbound marketing methods into their marketing plans.
The idea of inbound marketing is that consumers are smarter and have a
different mindset when purchasing products. Businesses are noticing that
consumers are responding more towards search engines, user friendly websites,
and social media like Facebook and Twitter. The obvious advantage to inbound
marketing is cost. This certainly levels the playing field between smaller
businesses and large corporations. On the flip side, the huge risk involved
with inbound marketing is that there is no guarantee that consumers will
actually find your website or ‘like’ your Facebook page. I believe in the
importance of evolving with trends whether they are technological or about marketing.
Large businesses who can afford commercials hold the upper hand, any businesses
who don’t incorporate inbound marketing are making a critical mistake!

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