Apple. This five letter word primarily refers to the fruit that fell on Newton’s head which inspired the formulation of his theory of gravitation. Today, we associate the word “apple” with something drastically different. Instead of fruit, we picture iconic electronics with the patented logo of a bitten apple we all know and love. Let’s face it – the reputation of Apple products is among the best in the world. Apple products are simple yet effective and are coupled with exceptional customer service and unrivaled innovation. From a consumer’s perspective, what’s not to love? However, upon further analysis of the corporation, the rainbows and butterflies come to a halt. Year after year, Apple continuously supports the violation of human rights on the other side of the spectrum, its workers. Apple has been chastised for unsafe working conditions in its supplier factories all across the world. This is an ongoing issue that plagues the brand. In reality, Apple has been abusing workers in foreign factories (notably Foxconn) for many years. According to Freeman’s stakeholder theory, it isn’t enough for Apple to simply have excellent customer service and amazing products. A successful business must prioritize all of its components with ethical morals and values which most definitely includes treating its employees fairly. Recently, media reports have heavily criticized Apple’s support for companies such as Foxconn but the corporation continues to strive. Are we, the consumers of today, completely unaltered by unethical actions? With the upcoming release of the iPhone 6 and the corporation’s recent unethical business practices, Apple’s loyal customers will be put to the test. Will they continue to support their favorite products through the commotion? Hopefully not.

A typical Foxconn factory.