Month: December 2010

So, I was looking at some of our classmates posts and I found one both interesting and kinda creepy. It was Diego’s post on Orangina’s latest marketing campaigne. They are advertising that their drink is natural with “no colouring agents” and “no artificial flavouring”. So, to go along with this they are using wild animals and dressing them up to look like humans. Some ads, these animals are dressed up kind of provocatively. In this sense, I find these ads very disturbing, which leads be to the question “Do you think that this advertising is effective?”

I think that be having many different ads with these animals in them, one can tell instantly that the ad will be for Orangina. In this respect, I think that the commercials will provide good brands awareness.

Good luck on exams everyone!

Fail blog was established in 2008 and has been growing in popularity ever since. It is estimated that around 4,300,000 people visit this blog monthly. Pretty much, it is a compilation of people that send pictures of things that they have seen failing at doing something. An example of this is:

However, this blog doesn’t only show fails. They show “wins” as well. Generally, these are more intelligent or creative posts like this one:

Lowe’s is a hardware store, so it is creative in the sense that their bill board is only half-built. Overall, I think that if there were more advertisements like this, companies could post these on Fail Blog. This way it will be exposed to many more viewers, AND it will be like free advertising! You can’t lose, right?

What do you think? Would this work?

To check out the blog, visit: http://wins.failblog.org/