This year when I was looking for a possible internship I fell upon a sponsorship-marketing role. Immediately I got hooked on the idea and I don’t personally understand why a lot of companies don’t have any sponsorship practices. I personally got hooked on the idea and want to get personally involved in such activities is because it is essentially focused on the root of what marketing is all about, developing and maintaining relationships. Sponsorship marketing is not only about getting involved in something that current and potential consumers take to heart, but it is also about going beyond the consumers and getting involved in the communities. Not only are you deepening your relationship with consumers but you are also creating a relationship of trust with all those involved in some shape of form with your sponsorship initiatives in these communities. By sponsoring events companies are also able to really differentiate themselves from their competitors by standing out and becoming a great corporate citizen that individuals will recognize and trust. Companies are also promoting themselves and it can also give them the opportunity to showcase their products first hand to the population. Demonstrating the benefits and specific attributes of their product and how it can benefit the population. Also a lot of events are covered by the media, which involves a lot of Positive publicity. In addition, the amount and the particular types of media coverage that is generally involved would have most often than no been unaffordable if the company were to think of acquiring it and whether or it would be even available.