Nov 18 2012
In response to Jonathan Hu’s blog post ‘Will you be my Angel?’:
With something as important as investing hundreds of thousands of dollars into a startup company, one would think that an investor looks past things such as a poorly designed logo that could be easily fixed in the future. For example, when writing an essay that isn’t for English class, aren’t the facts more important than the flow or writing style? I know that I’ve lost countless marks due to my tendency to over-embellish points or write in a flowery, fluff-filled manner. Just because someone lacks the skills to make their product look aesthetically pleasing, does that mean the rest of their proposal isn’t worth considering, and that the entrepreneur in question isn’t skilled or passionate about their product?
At the same time, this is a stark reminder of the importance of presentation. Investors likely want to see that you’ve taken the time to refine all aspects of your product before approaching them, and it’s often small things that will be overlooked in a last-minute rush job. So the bottom line is that it’s human nature to be attracted to aesthetically pleasing things — but as shallow as this may sound, investors likely have additional, justifiable reasons for doing so.
Related Links: