Even though Amielle Lake visited the class as a part of entrepreneurship, I think her work strongly ties together with informational technology, which Carson Woo spoke about in a previous class. As interested as I am in marketing, which is why I was captivated by Amielle’s story, Carson’s lesson brought out some very essential things to keep in mind when operating a business.
To describe Tagga as a marketing company would be doing it injustice. Tagga goes beyond simply advertising products – it strives to transform how companies can advertise products in such a way that they can measure the effectiveness of their marketing strategies. As impossible as this sounds, Tagga brings this idea to life through technology. By fusing marketing with technology, this Vancouver-based company is paving an entirely new path of bridging a connection between the companies and their consumers. It’s starting to receive some major spotlight – from Adidas to Red Bull, companies are starting to be intrigued by this new software that provides precise data about the behavioural patterns of their consumers and their responsiveness to advertisements and products.
Both classes were huge eye-openers for me because up until that point, I had happily neglected the importance of technology. Trying to understand all that jargon seemed impossible, so I never considered bothering to learn about business-affiliated technology. It seems, however, that major breakthroughs cannot happen without the technology to support it if not be the breakthrough itself. Without doubt (and perhaps choice, as well), I am intrigued!
A cup of marketing brains, another cup of innovative technology and a bucket of courage to take the leap – and there you have it: Tagga, one of the most promising upcoming businesses on the horizon.
Sources:
Business Week’s article “Life Lessons: Amielle Lake”: http://www.biv.com/article/20120904/BIV0201/309049935/life-lessons-amielle-lake
Carson Woo: http://mis.sauder.ubc.ca/carson-woo/
Tagga: http://www.tagga.com/
Tagga – Case Study of Adidas: http://www.tagga.com/portfolio/adidas/
Tagga – Case Study of Red Bull: http://www.tagga.com/portfolio/a-youtube-video/
Photo from here.