Tag Archives: entrepreneurship

11/15/12

Entrepreneurship: Young Women in Business

On Friday November 2nd, I attended a business exhibition held by Young Women in Business, a club which supports and builds the careers of young women by providing valuable opportunities through internships, workshops and networking events. The exhibition, named 6Degrees, consisted of over thirty booths displaying businesses owned and managed by young women across Vancouver. At the exhibition I got to meet many many female entrepreneurs who nurtured ideas from random spurts of inspiration into entire businesses that not only provided a source of income but created an entire realm of possibilities to bring their ideas to life. How cool is that?

Katie Jeanes, a UBC graduate whom I met at the exhibition, is the founder of THREE businesses. The first businesses that she founded is a social venture named A Little More Good, which encourages people to create positive in their communities; she then moved onto become a social media coach. Katie is now occupied with her current project HelenJean, which aims to create the perfect dresses for every occasion, from interviews to parties.

Up until meeting these inspiring ladies, I had been convinced that my priority is maximizing  my resume so that I can be hired. It was all about proving myself to others according to their standards and demands, not mine. That aspect had always frustrated me, to know that I was living by the expectations of others and not my own. Learning about the entrepreneurship of all these local businesses, however, opened my eyes to a completely new possibility in which I get to be my own boss. Now all I need is a brilliant idea!

 

Sources: Photo

Young Women in Business: http://www.ywib.ca/

YWiB 6Degrees Business Exhibition (photo): http://www.ywib.ca/beyondpink2012/the-conference/exhibition/

Katie Jeanes: http://katiejeanes.com/

A Little More Good: http://www.alittlemoregood.com/

HelenJean: http://helenjean.com/

11/9/12

The Success Recipe of Tagga

Even though Amielle Lake visited the class as a part of entrepreneurship, I think her work strongly ties together with informational technology, which Carson Woo spoke about in a previous class. As interested as I am in marketing, which is why I was captivated by Amielle’s story, Carson’s lesson brought out some very essential things to keep in mind when operating a business.

To describe Tagga as a marketing company would be doing it injustice. Tagga goes beyond simply advertising products – it strives to transform how companies can advertise products in such a way that they can measure the effectiveness of their marketing strategies. As impossible as this sounds, Tagga brings this idea to life through technology. By fusing marketing with technology, this Vancouver-based company is paving an entirely new path of bridging a connection between the companies and their consumers. It’s starting to receive some major spotlight – from Adidas to Red Bull, companies are starting to be intrigued by this new software that provides precise data about the behavioural patterns of their consumers and their responsiveness to advertisements and products.

Both classes were huge eye-openers for me because up until that point, I had happily neglected the importance of technology. Trying to understand all that jargon seemed impossible, so I never considered bothering to learn about business-affiliated technology. It seems, however, that major breakthroughs cannot happen without the technology to support it if not be the breakthrough itself. Without doubt (and perhaps choice, as well), I am intrigued!

A cup of marketing brains, another cup of innovative technology and a bucket of courage to take the leap  – and there you have it: Tagga, one of the most promising upcoming businesses on the horizon.

 

Sources:

Business Week’s article “Life Lessons: Amielle Lake”: http://www.biv.com/article/20120904/BIV0201/309049935/life-lessons-amielle-lake

Carson Woo: http://mis.sauder.ubc.ca/carson-woo/

Tagga: http://www.tagga.com/

Tagga – Case Study of Adidas: http://www.tagga.com/portfolio/adidas/

Tagga – Case Study of Red Bull: http://www.tagga.com/portfolio/a-youtube-video/

Photo from here.