Since Kindle was released in 2007, it was largely welcomed among readers who favour the great reading experience that the technology provides. In my opinion,inexpensiveness and convenience are two main reasons that drive readers to move from printed book to e-book. When we purchase a book on Amazon, the website lists the prices of e-book and printed book. E-book can be twice cheaper than the printed one, in which the sharp contrast of prices drive customers to choose the electronic edition. The second reason is the convenience that technology creates, which is an incomparable advantage. People can put all the book that they want to read in one device, carry it in bags and read books anywhere and anytime.

Kindle is reshaping people’s reading habit  with the development of technology. This trend is certainly a huge threat to owners of bookstores. Even though it is almost impossible to fully replace printed books, to compete  with e-books, the most important thing is to lower the price of printed books and to try to generate revenue through other channels instead of merely from selling.

Reference:

Lee, Dave. “Amazon E-book Offer Riles Independent Bookshop Owners.” BBC News. BBC, 11 Aug. 2013. Web. 11 Nov. 2013. <http://www.bbc.co.uk/news/technology-24868137>.