Month: October 2010

http://www.fastcompany.com/node/1693703/print

This is an article about Starbucks Cup dilemma. On one hand, Starbucks is trying to be green by using recycled paper cups. However, Starbucks is also responsible for 3 billion of paper cups been thrown into the dump as 80% of its customers take out their drink.

Starbucks integrate ethics into its marketing strategy by setting goals and targets such as free-trade coffee and using 100% recyclable cups but has problem making people recycle them. How far should a company go and is it really their responsibility to do this?

On the other hand, I do believe that Starbucks stand to gain some benefits from going green due to the increasing number of people with green initiatives now. Whether a company is genuinely doing it or for the sake of profits we do not know.

Continue on viral marketing, this is a  case of marketing gone wrong. It seems that there is a limit to this marketing strategy and the need to inform related personnel. This is a viral marketing in Singapore for a shaver. From what I see, I think they are trying to say a man not shaven for days that it looked like a bear. Creating this not knowing it cause fear in the public and resulted in search by zoo and police for this animal that is not supposed to be in Singapore. read more here:

http://www.channelnewsasia.com/stories/singaporelocalnews/view/1086997/1/.html

Have any of you guys recently see your girl friends putting facebook or tweeter status as ” I like it on…(somewhere)”. This got many of us guys that do not know anything about it thinking what is this. Seems as if it has some naughty element in it.

To our disappointment, this meme is actually created to increase awareness for breast cancer in this awareness month. Well it actually got us interested and sure is effective in getting our attention. This is actually a kind of marketing called viral marketing.

link: http://www.inquisitr.com/86746/why-is-everyone-posting-i-like-it-in-their-facebook-status-updates

There have been many viral marketing happening around us and they actually don’t tell us where is it from and make us find it or get us interested in it. This channel of communication is sure effective for youth and tech-savy people who uses facebook or tweeter everyday to communicate.

Back in Singapore, there is also this video posted on youtube on ghost sighting in Raffles Hotel which is actually also a viral advertising created for Raffles Hotel.

Enjoy:)

I will be going to Seattle Premium outlet this weekend for some shopping! I feel that this is an interesting place to talk about. Why? Because it is a place far from convenient and is even to the extent of out of the way.

However, people flocked to the place to shop(including me) due to the irresistible offers made by the outlets. This prove to show the power of the marketing mix. Even though Place is not good, as long as you have good products which for this case is branded goods and good price which includes up 30% off normal goods pricing and promotions. People will still come and your shop will still cater to a huge range of crowd.